tag:blogger.com,1999:blog-2514512513991174137.post9017471299720305493..comments2011-01-15T11:19:01.118+00:00Comments on Deny Phorm: Is Phorm a serious threat to search engines?Deny Phormhttp://www.blogger.com/profile/08055728128314981324noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2514512513991174137.post-77185215919397088532008-04-12T00:43:00.000+00:002008-04-12T00:43:00.000+00:00Hi I touched on the matter of web traffic data bei...Hi I touched on the matter of web traffic data being worth alot of money in a post on ecademy, I see what you mean about search engines - my theory is it could potential effect many area's of advertsing including affiliate agencies as if a webmaster/pulisher chooses phorm they are essentially agreeing that phorm is taking the place of other advertsing methods.<BR/><BR/>I relise alot of people are concerned with the end customer but what about B2B relations ? - I still don't get how phorm can be appointed direct at the ISP over other advertisers - how much commission are BT (and other ISPs) getting in exchange for our data being sold ? - why aren't customers in on the revenue deal ?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2514512513991174137.post-88225778675522893792008-04-11T10:25:00.000+00:002008-04-11T10:25:00.000+00:00From what I've seen Phorm seem to be saying that i...From what I've seen Phorm seem to be saying that if you block search engines from spidering your site then Phorm will not scrape you. They actually said that if you are happy to be spidered by a search engine then you are happy to be scraped by Phorm. This is, of course a misrepresentation - I'm happy to have my website spidered as it brings me traffic. Phorm don't<BR/><BR/>So if the only way to stop Phorm scraping you is to block search engines using robots.txt (not that they say which entry they will respect) then that search engine company is being disadvantaged by Phorm's activity.<BR/><BR/>There has been a lot of talk about consent. Consent for this interception is needed by both parties. The ICO says the surfers have to opt-in (and not opt-out) but the opt-in/opt-out of the content providers is being totally ignored by Phorm and the media.Anonymousnoreply@blogger.com